From the beginning of time, storytelling was used for communicating, educating, and connecting in the society. According to marketers, this age-long technique is the best method for start-ups to engage, convey values, ideas, and services to consumers.
Why storytelling? Aside from the fact that it makes companies more human and relatable, statistics also show that consumers are more likely to patronize brands they can relate to, other reasons include.
1. Storytelling is a unique method of learning; one powerful thing about it is the mode of transmitting knowledge with is different from regular classroom teaching. By telling stories about the success and failure of a business, it shows growths, exhibits maturity, and gives insights to customers.
2. Stories stick in the mind of people; it is difficult to store new information, particularly facts or figures and sincerely, most consumers careless about this. This best way to get them interested is to tell brand stories they can relate with.
3. Storytelling triggers an emotional response; we have all experienced a range of emotions throughout our lives – from hope, love, and pride to fear, anger, and loss. A good story has the power to make consumers relive those emotions and gravitate towards brands.
4. Telling stories offer a glimpse into the future; start-ups need to master the art of vision-stories. These are stories that paint a picture of what the future can look like and are vital to securing funds.
5. Stories communicate values; telling stories that incorporate your business culture, mission, and vision are more tangible and convincing, thereby deepening the connection with the audience.
The importance of storytelling for brands, businesses, and entrepreneurs cannot be overemphasized, storytelling skills are necessary.
