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How To Build A Unicorn Startup In Africa

How To Build A Unicorn Startup In Africa: 5 Common Traits Billion-Dollar Companies Have

Unicorns are privately held and usually venture capital-funded startups with a valuation of at least $1 billion. These companies are typically successful and are super rare — especially in Africa. But do you know that most companies that have journeyed from seed to unicorn share some common traits? Successful startups in Africa typically find a…

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How To Achieve Product-Market Fit As An African Startup

How To Achieve Product Market Fit As An African Startup: Lessons From Paystack’s Growth And Exit

Product-market fit (or PMF) is crucial for any startup’s success — regardless of location. However, African startups face unique challenges (including limited access to funding and a dynamic market) that require specific approaches to achieve this important milestone. Still, it’s possible to achieve product-market fit — regardless of your business model and product. As an…

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