In the fast-paced and competitive world of startups, effective communication is crucial for success. Even before launching your startup, having a well-defined communication strategy can set the stage for building credibility and attracting the right audience. In this article, we'll explore the best communication practices for startups, focusing on positioning, targeting and selecting the right…
Working with Ingressive Capital, we have been fortunate to meet and interact with world class investors, and incredible founders. When we are not physically meeting up with them, we are listening to or reading of them across different platforms. From these interaction, we have complied a list of valuable gems from African investors that would…
The biggest regrets entrepreneurs have experienced have revolved around these 3 core actions: Starting, Sticking and Quitting. I watched Blessing Abeng and Seth Godin, 2 marketing geniuses trade thoughts for 15 minutes and these are three core tips I picked from the conversation: Start where you are with the smallest viable project: Do not come…
Adekunle Adebiyi is the Vice President of MBO Capital Management Limited with over 15 years in investment banking, consulting, telecommunications, operations management and private equity. On Tuesday 9th of June, he joined us for ‘The Soaring Series’ on Ingressive Capitals’ Instagram Live chat in conjunction with The Spark NG. This session with Adekunle…
It is an exciting time when you are ready to take your product to the market. At this stage, you should have found a market where your business can generate revenue. So how do you go about creating a solid revenue model? There are several factors to take into consideration when you set…
Social media today is a tool you need as an entrepreneur to communicate with customers, market your products, increase sales, brand awareness and build a community around your business. However, according to social media statistics from 2019, there are 3.5 billion social media users worldwide, and the list is ever-growing. Which means it is harder…