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How To Achieve Product-Market Fit As An African Startup

How To Achieve Product Market Fit As An African Startup: Lessons From Paystack’s Growth And Exit

Product-market fit (or PMF) is crucial for any startup’s success — regardless of location. However, African startups face unique challenges (including limited access to funding and a dynamic market) that require specific approaches to achieve this important milestone. Still, it’s possible to achieve product-market fit — regardless of your business model and product. As an…

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