Less than six months since the spread of the Coronavirus also known as COVID-19 in Africa, it has greatly influenced African start-ups. While for some it has been a growth in demand and sales, for others it has been a downward spiral ever since. With no idea when this would be ending, I spoke with…
From the beginning of time, storytelling was used for communicating, educating, and connecting in the society. According to marketers, this age-long technique is the best method for start-ups to engage, convey values, ideas, and services to consumers. Why storytelling? Aside from the fact that it makes companies more human and relatable, statistics also show that…
Start-up investing is fast becoming a trending opportunity for many as several start-ups solving vital problems are on the rise. The question then becomes how does one determine which start-up to invest in. Investing in a start-up is essentially buying a piece of the company, putting down capital in exchange for equity; a portion of…
