More Than a Cheque
Raising your pre-seed is thrilling. You’ve convinced investors to bet on your vision. You’ve secured $500K — or thereabouts — to fuel your journey. But here’s the hard truth: the first check isn’t runway. It’s a countdown.
It marks the transition from dreaming to doing. Every decision, hire, product iteration, and…
In African tech, speed isn’t a luxury. It’s survival. Especially when it comes to market expansion.
Here’s the hard truth: many African startups build something brilliant in one market. They win locally. Then they stall — not from lack of talent or vision, but because Africa simply isn’t built for scale in isolation.
At Ingressive…
Start by registering Business
Registering a business name in Nigeria is more than a legal requirement—it is a strategic move that enhances credibility, provides access to resources, and lays a foundation for sustainable growth. Entrepreneurs who take this step position their businesses for success, building a trusted brand that can navigate both local and global…
Building and retaining a motivated, skilled workforce can mean the difference between failure and success in the resource-constrained world of startups. While established organizations may have the resilience to weather employee turnover, startups—often operating on tight budgets and limited personnel—can find high attrition rates devastating. Employee attrition is not just a human resources challenge; for…
A resource-constrained African business landscape.
This article explores the importance of an operating budget for African startups, the key components involved in creating an ideal budget, and how businesses can optimize their budgets for growth. It will also provide practical strategies for developing a robust operating budget and real-world examples of African startups that have…
In the competitive world of startups, maintaining and scaling a high-performing team is key to driving growth. One of the most effective ways to ensure that employees remain motivated, develop their skills, and contribute to business objectives is through a well-structured performance appraisal system. But what exactly is a performance appraisal, and how does it…
