Understanding profit margin is crucial for startups aiming to monitor financial health, make informed decisions, and sustain growth. Profit margin not only helps assess the efficiency of your business operations but also determines how well your startup converts revenue into profit.
Calculating these margins involves detailed accounting, making it essential for startups to have a…
In the fast-paced world of startups, adaptability often determines whether a company thrives or folds. At the heart of this adaptability lies the concept of a pivot—a strategic shift designed to realign a business with market realities, customer needs, or unforeseen opportunities.
Far from being a retreat, a pivot is a bold decision to recalibrate,…
According to Pitchbook, almost 70% of startup investments fall short of their first valuation — highlighting the need for realistic expectations. After all, misaligned startup valuations can cost founders critical funding opportunities. So, what’s the way forward?
You can calculate your company’s worth by using the Market Multiples Approach, Discount Cash Flow Method, or the…
Over the last few years, African startups have raised billions in funding for ambitious projects — from homegrown Paystack to continental e-commerce giant, Jumia. This capital often begins with seed funding — a critical step that helps many companies grow and scale. But what exactly is seed funding and where can you get it?
Seed…
Pre-seed funding is essential to a startup's life — providing the initial financial support to bring an idea to life. But how long should pre-seed funding last?
Typically, pre-seed funding provides a runway of 6 to 18 months — depending on the business and industry. Therefore, there is no one-size-fits-all answer, as the ideal duration…
Funding is a core part of building a business — regardless of your target market or industry. You need money to build, grow, and scale. This funding can come in different forms and at different stages, and an important type is growth capital.
Growth capital is a form of funding that helps founders take their…
