Understanding profit margin is crucial for startups aiming to monitor financial health, make informed decisions, and sustain growth. Profit margin not only helps assess the efficiency of your business operations but also determines how well your startup converts revenue into profit.
Calculating these margins involves detailed accounting, making it essential for startups to have a…
In the fast-paced world of startups, adaptability often determines whether a company thrives or folds. At the heart of this adaptability lies the concept of a pivot—a strategic shift designed to realign a business with market realities, customer needs, or unforeseen opportunities.
Far from being a retreat, a pivot is a bold decision to recalibrate,…
Over the last few years, African startups have raised billions in funding for ambitious projects — from homegrown Paystack to continental e-commerce giant, Jumia. This capital often begins with seed funding — a critical step that helps many companies grow and scale. But what exactly is seed funding and where can you get it?
Seed…
In 2022, Flutterwave (one of the most popular Unicorns in Africa) secured a whopping $250 million in funding — one of the highest single-round raises on the continent. This cash injection from investors allowed the company to expand its operations and processing infrastructure and reach even more merchants and customers worldwide. But what exactly does…
Ingressive Capital, an early-stage $50 million VC firm based in Lagos, is ranked among the top African VC firms by Crunchbase. We provide seed and pre-seed funding to tech-enabled startups in various sectors — including financial services, marketplace, and wellbeing.
Ingressive Capital invests in startups by providing financial backing of up to $500,000 for 10%…
So, you're a startup founder who has poured your ideas into your product. Now, you need to secure funds to launch appropriately. Angel investors vs venture capital: which is better for your business?
The ideal funding source for your startup will depend on its specific needs and growth stage. If it is in the early…
